In 2011, when coffee was considered to be a bitter drink, young entrepreneurs who started their businesses in college and just stepped into the coffee distribution industry failed in coffee sales even though they had created excellent products after years of research and development. They eventually realized that customers would have a hard time appreciating the value of good coffee until they had enough experience with different coffees. In order to give people the opportunity to experience different coffees, they launched a coffee subscription service in 2013 that sends out different coffees to different people. They named their brand Bean Brothers. And an unexpected reaction occurred.
As of 2023, Bean Brothers has guided thousands of coffee subscribers to new coffee experiences. As a group of excellent coffee professionals, we operate 7 stores in Korea and 4 in Malaysia, and we also provide coffee and related solutions to over 600 coffee partners based on professionally designed roastery. Our vision is to become an excellent coffee company that inspires people in Korea and beyond, encouraging people to change their perception of coffee and baristas. We are building a warm-hearted community through great coffee.
If we divide the coffee community into segments, Bean Brothers does different things. The online division has been leading the coffee enthusiast community that enjoys coffee at home or in the office, centered on the coffee subscription service that started in 2013. Bean Brothers' cafes, which opened in 2014, have become an important part of people's daily lives and are the center of the local community that has more meaning than providing excellent coffee. The B2B (Wholesale) division helps people who deal with coffee seriously as a business and solves problems together as community members. Now that the team has grown somewhat, each member's daily life is slightly different, but the direction we want to go as coffee professionals are the same - to create an excellent community connected by coffee.